Together with three friends, I co-founded Gåsens Lada — a restaurant that became widely known through the Swedish TV show 'Så Mycket Bättre.' The brand had strong recognition and loyal guests — but how could we turn that into a product without it feeling like a cash grab or diluting what made the brand special?
A high-end outdoor furniture line that turned every guest's experience at the restaurant into a sales touchpoint. By selling directly to customers, we bypassed the middlemen who dominate the outdoor furniture industry and kept the product feeling exclusive.
